Sicherheitstechnik Obrecht
Empowering Security Experts with Digital Control
Client Challenge
Sicherheitstechnik Obrecht was thriving with more clients than they could handle, but their digital presence was holding them back from operating efficiently.
Their existing website was built on an obscure platform that required contacting their "webmaster" for even the smallest updates—adding a comma, changing opening hours, or making urgent announcements all meant waiting for external help.
For a busy security company that needed to communicate schedule changes or important updates quickly, this dependency was frustrating and impractical.
They needed complete control over their digital presence to match the agility and responsiveness they provided to their security clients.
"Security companies need to be responsive and agile, but their website was creating unnecessary bottlenecks. When a business owner has to contact a webmaster just to update opening hours, that's a clear sign the digital infrastructure isn't serving the business properly."
Strategic Approach
Through comprehensive discovery meetings with Kristina, their project manager, we developed a strategic approach to restructure how their information was presented online.
Our research into local, national, and international security company websites revealed opportunities to incorporate features that would benefit their clients while remaining easy to manage.
We collaborated with Kristina to create a content structure that clearly differentiates between their products and services, addressing both residential and commercial audiences with tailored messaging.
The approach prioritized technical expertise communication through straightforward copywriting, comprehensive FAQ sections, and educational content that positions them as thought leaders in security technology.
"Our research revealed that most security company websites either overwhelm visitors with technical jargon or oversimplify to the point of being unhelpful. We saw an opportunity to create something that educates while remaining accessible—positioning Sicherheitstechnik Obrecht as both experts and trusted advisors."
Design Solutions
Our design solution focused on creating a comprehensive digital experience that balances technical expertise with accessibility.
We redid and updated the logo, to bring in the modern look and feel of the website into the logo design, which Kristina used on t-shirts, jackets, business cards, etc.
A custom color scheme was created, together with distinctive icons for each security product category, making it easy for visitors to navigate between different solution types.
Each service section follows a structured approach: clear explanations of what the solution offers, showcase of partner companies, prominent contact opportunities, solution-specific FAQs, extensive photography, and targeted messaging for different audience types.
To build trust and local connection, we incorporated testimonials, star reviews, partner logos, team photography, and local elements including an iconic city image and custom map illustration.
The Squarespace platform ensures that all technical information remains accessible to non-technical clients, supported by a comprehensive FAQ page with glossary terms, process videos, and detailed product photography.
"The key was building a system that looked sophisticated enough to reflect their technical expertise while being simple enough for anyone on their team to manage. Every design decision was made with both the end user and the content manager in mind."
"Watching Kristina's confidence grow as she mastered the platform was incredibly rewarding. By the end of the project, she was making updates faster than most people edit PowerPoint presentations. That level of independence was exactly what they needed to run their business efficiently."
Results and Impact
The new website has transformed how Sicherheitstechnik Obrecht connects with their market. Improved SEO optimization has driven higher organic traffic, while the comprehensive information architecture means clients arrive more informed and ready to engage.
The company has seen increased phone calls and walk-in inquiries from better-qualified prospects.
Client feedback consistently highlights the dramatic improvement in both visual appeal and functionality compared to their previous site.
The educational content and clear service explanations have enhanced their reputation as security technology experts, helping them maintain their competitive edge in the regional market.
"The transformation in their digital presence has been remarkable. Not only does the website look more professional, but clients are arriving more informed and ready to engage. The combination of better SEO and clearer messaging has created a more effective lead generation system that works around the clock."