As a sustainable startup, it's essential that you set yourself apart from the competition.

This is especially important in a city like Berlin, where sustainable enterprises pop up faster than radishes.

In order to do this, it's vital to focus on your branding. Here are five tips for creating a sustainable brand that stands out in the Berlin entrepreneurship scene:

1. Define how you’ll stand apart from the competition

   • Define your Blue Ocean Strategy

   • Identify the core need or pain you’re healing

   • Find one unique thing that nobody else can boast about

2. Don't be boring!

3. Make sure your brand's message and visuals are always consistent

4. Communicate your impact clearly

5. Be creative!

A question we hear from entrepreneurs in all industries. So, let’s answer it once and for all:

Branding is one of the most important aspects of any business.

It doesn’t matter if you’re a “solopreneur” or if you have hundreds of employees and run a multi-million, international corporation.

In this article, we’ll go through what branding is all about, and why it matters for your business - regardless of your industry, size, or years of operation.

Are you a founder, marketing manager or content creator for a sustainable brand?

Well, you’ve come to the right place. In this blog, We’ll walk you through our favourite types of content for sustainable brands to position themselves in the minds of their audience.

As we’ve seen, there are a lot of benefits to being a sustainable brand. But how you create interesting and engaging content that will capture the attention of your audience?

Well, one way is to think outside the box. With a sustainable brand, you can use different formats to share your message, such as videos, infographics and interviews.

It's no secret that a strong brand is crucial for any business, whether it's a startup or an established company. A strong brand can help you attract new customers, retain existing customers, and differentiate your company from the competition.

With Brand Positioning we’re referring to the unique place your brand occupies in the minds and hearts of your audience, which is different from any competitor.

But how do you go about creating a successful brand positioning?

This blog covers positioning strategy step by step and provides our best tips to position your brand successfully

A very important step to consider before hiring an agency or freelancer to create your website is to think about your budget and timeline.

This article will walk you through what you can expect a website to cost, depending on who you hire (an agency or a freelancer), how complex your website is, and how the website is built.

In the second section, you will find important information regarding timelines, and a couple of examples of website projects, including their description, price and timeline.