It all begins with an idea.

This is a range of marketing technology and software resources that will help your digital marketing, project management, brand consistency, and more.

These are all tools that we use for our clients and are comfortable recommending. Some of the links you will find here are affiliate links, but most of them are regular links.

We try to keep this page up to date, and include new technology that comes out.

It’s a very long list, and you don’t need every single tool here. A selection of just a few of them will take you a long way.

Enjoy!

Imagine launching a ship without a navigation plan or building a house without a blueprint. Sounds risky, right? Well, that's exactly what running a business without a well-thought-out brand strategy can feel like.

Brand strategy is the guiding star in the vast cosmos of entrepreneurship. It helps you understand where you're going, outlines how you'll get there, and determines how you'll know you've arrived. It's not just about having a catchy logo or a sleek website. It's a comprehensive plan that encompasses everything your business stands for and how you want your audience to perceive you.

Building a successful brand is like assembling a complex jigsaw puzzle, where each piece represents an element of your brand identity. But unlike a puzzle, these pieces are fluid, ever-evolving, and must consistently align with customer needs and experiences. This is the essence of brand alignment - a practice that, when done right, can catapult your brand to the stars. But if misaligned? Well, it's like forcing a puzzle piece where it doesn't belong; the picture is distorted, and the entire structure can crumble.

Imagine you're at a networking event, and you spot a couple of entrepreneurs boasting about their brand-new marketing strategies. They talk big about target audience, market segmentation, customer journey, but when you ask about their graphic design plans, you're met with blank stares.

You've just encountered a common yet deadly blind spot in the business world – underestimating the power of graphic design in marketing and brand strategies.

Uncover the transformative power of graphic design in branding. This blog guides entrepreneurs through the significance of visual identity, the impact of consistency, and the benefits of professional design. Learn how effectively employed visuals can enhance your brand's value, ensure user-friendly experiences, and resonate with your target audience, all while communicating your brand's unique story.

As a business owner, your logo is one of the most important aspects of your brand identity. It's the first thing that potential customers see and it can make or break their first impression of your business. Therefore, finding the perfect logo designer is essential to creating a logo that truly represents your business and resonates with your target audience. With so many designers out there, it can be overwhelming to know where to start your search. But fear not, because in this guide, we'll walk you through everything you need to know to find the perfect logo designer for your business. From determining your budget and style preferences to researching designers and evaluating their portfolios, we've got you covered. So sit back, relax, and get ready to take your brand's visual identity to the next level.